What does your prospect look like? In this copywriting tip you will find out what you need to know to write persuasive copy targeting your prospect.
Is your target primarily male or female?
What is their income level?
Are they family oriented with children or single?
What kind of lifestyle do they have and what does it look like?
What [...]
Some copywriting tips for creating powerful headlines.
You have mere seconds to capture a prospect’s attention. One of the single most powerful tools you have to accomplish this task is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done.
#1 Tap into [...]
Another copywriting tip frio an A-list writer.
If you want to dramatically improve your copywriting skills…and if you want to do it as quickly as possible…then here’s all you have to do.
For now on, whether you’re writing an email to a friend, a letter to your grandmother, or a memo to a co-worker…start writing in “copy.”
In [...]
10 “Speed-Copy” Secrets
by John Forde
The better you get at writing good copy, the more clients will want access to your time. In the beginning, you’ll want to give it to them.
But as time goes by, you won’t be able to.
You’ll try to cherry-pick projects, taking on only those that won’t bog you down disproportionately to what [...]
Another copywriting tip from The Copy Maverick
You are getting ready to begin writing a letter for your client. You/ve done all the prep and study to enable you to craft a successful campaign. You sit down at your computer and begin to write.
The words are starting to come out on the screen and you are beginning to [...]
HOW TO EVALUATE CREATIVE: A CHECKLIST TO HELP YOU PRODUCE BREAKTHROUGH SALES COPY
by Drayton Bird
I have always seen myself as a kindly, helpful soul — but clearly my memory fails me.
Back in my Ogilvy & Mather Direct days, people quickly turned their computer screens blank whenever I materialized in the creative department. Seems I had [...]
This is one of the modern copywriters I follw and learn from. Hope you enjoy his article.
One of the nation’s top copywriters reveals secrets to powerful print ad, web copy or any other form of direct response copy
To define what constitutes good print advertising, or a web copy for that matter, let’s begin with what [...]
How to Tell if You’re a“Natural Born” Copywriter
Dear Business-Builder,
A personal confession: I don’t just like being a copywriter. I also happen to like copywriters in general. As people, I mean. Why?
Before you accuse me of being too kind to my own, consider.
How many copywriters do you know that seem extra welcoming and easy-going, as well [...]
Some ideas on Thanksgiving promotions to think about:
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