What does your prospect look like? In this copywriting tip you will find out what you need to know to write persuasive copy targeting your prospect.
Is your target primarily male or female?
What is their income level?
Are they family oriented with children or single?
What kind of lifestyle do they have and what does it look like?
What [...]
Some copywriting tips for creating powerful headlines.
You have mere seconds to capture a prospect’s attention. One of the single most powerful tools you have to accomplish this task is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done.
#1 Tap into [...]
HOW TO EVALUATE CREATIVE: A CHECKLIST TO HELP YOU PRODUCE BREAKTHROUGH SALES COPY
by Drayton Bird
I have always seen myself as a kindly, helpful soul — but clearly my memory fails me.
Back in my Ogilvy & Mather Direct days, people quickly turned their computer screens blank whenever I materialized in the creative department. Seems I had [...]
Are there really any secrets to learning to be a copywriter? The answer is yes and they can be learned by anyone with a little time and effort. Learning them doesn’t automatically make you a successful copywriter though. To be successful as a copywriter requires you to be able to sell products and services [...]
How to Tell if You’re a“Natural Born” Copywriter
Dear Business-Builder,
A personal confession: I don’t just like being a copywriter. I also happen to like copywriters in general. As people, I mean. Why?
Before you accuse me of being too kind to my own, consider.
How many copywriters do you know that seem extra welcoming and easy-going, as well [...]
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Technorati Tags: Copywriting tips
You need customers. That’s no secret, but how do you attract them and keep them coming back? The best way – which happens to be one of the most powerful copywriting tips – is to write attention-grabbing headlines. As we surf the Internet, we click on the headlines that incite our curiosity the quickest. If [...]
8 Proven Ways To Slap Writer’s Block Silly … And Get Into The “Flow State”
Dear Web Business–Builder:
Let’s face it, writing all of the kick ass copy you need to grow your business by leaps and bounds is damn hard work. If it weren’t … heck, every Tom, Dick, Jane and Harry would be doing it, right?
But wouldn’t it be great [...]
Today I am posting the reaons this blog exists. I am in the process of learning and becoming a free-lance copywriter. One of the ways you learn is by doing and so I am writing. The writing will consist of articles, videos and posts by myself and others. In the content of the blog will [...]
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