This is a memorial post today. I am reminded that one
of the greatest copywriters and marketers of this era
passed away a year ago.
I am speaking of course of the great Gary Halbert. He was
one of the best marketers around. His sons have kept his
sit going as a tribute to him. As Bond said in an [...]

Have you ever wondered where you can find marketing lessons in real life at work? Well today let’s look at the marketing being used in the current presidential race. If you have watched any of the press coverage on one of the questions being asked of the candidates then you have seen marketing at [...]