Archive for February, 2008

Quis custodiet ipsos custodes?

February 28, 2008

From Wikipedia, the free encyclopedia
Quis custodiet ipsos custodes? is a Latin phrase from the Roman poet Juvenal, variously translated as “Who watches the watchmen?”, “Who watches the watchers?”, “Who will guard the guards?”, “Who shall watch the watchers themselves?”, or similar.
The essential problem was posed by Plato in the Republic, his work on government and [...]

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Do you really know your customer?

February 12, 2008

Today it’s back to the world of politics as we learn from that field about knowing who we are marketing to.
Let’s examine the Democratic race for president. Six months ago Senator Clinton was the perceived nominee for the democratic nomination. She had name recognition(brand identity) and the political machine behind her. Yet today she [...]

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The third rail of politics

February 6, 2008

Well Super Tuesday is over.
Are you following the primary races for the Presidential
nomination? I have been doing so and while I have my
favorites I won’t reveal them as I believe it is up to each
person t o make up their own mind as to who the nominee
should be. With that said I am going to [...]

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A Craigslist ad to dissect

February 3, 2008

Subject line: If you answer yes to two or more…..
body of ad:
following questions, you will want to order this product as soon as possible.
The benefits to you are too many to list on this page.
Are you concerned about your health?
Do you follow a healthy eating plan EVERY day?
Are you seeking more energy?
Are you a baby [...]

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