Continuing on into te study of copywriting I am wondering what is considered the most important copywriting tip anyone has ever been given?
There are many tips we learn as we go along in our studies.

Enter the conversation in your prospects mind.
Meet him where he is already at.
Copywriting is salesmanship in print.
The headline is the most [...]

In learning copywriting I have come to a conclusion about copywriting. I am going to be rich beyond my wildest dreams! I mean haven’t you read all the sales pages devoted to selling us courses costing thousands of dollars with the promise that we will all be making 6 to 7 figure incomes once we [...]

Have you ever asked yourself this question and really thought about the answer. If you ask people they will come up with dozens of reasons why they bought a particular item from a particular person or business. Yet the main reason is they made an emotional decision when they bought and then found reasons [...]

Do you make these mistakes in copywriting?
Are all copywriters just robots who can’t think for themselves and therefore take their swipe file info and regurgitate it. They do it in the hope the copycat writing will have the same results as the original creative writer who came up with the copy.
As I have been [...]